The good folks at beloved core77 are hosting a conference in Boston on November 15, 2006. I’m looking forward to meeting core77 Editor-in-Chief Allan Chochinov. Based upon our conversation on the telephone, he’s a man of great passion. Exhibiting the right level of passion is a surefire way to instill trust. Too little passion, then apathy breeds indifference; too much passion, then trust turns into fear. Allan’s level of passion is juuuuuuuust right.