Last month I had the honor of presenting at the Sarasota International Design Summit in Florida. The host was the Ringling School of Art & Design with Fast Company as the primary media sponsor. There, I was brought together by FC’s Linda Tischler with a long lost relative (at least lexically speaking) named Ambra Medda.

Besides having a last name similar to my own, Medda is the Director of Design Miami — a fresh and unique forum for exotic experiments in design. Linda was to moderate our discussion, but due to unforeseen circumstances the able Peter Kageyama moderated our discussion on simplicity and design. Given Medda’s precise vision on the relationship between design, culture, and business, my takeaway from the event was that Design Miami’s the place to go next year.