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A friend pointed me to the Stanford Guidelines for Web Credibility. As an advocate of trust as an important property of simplicity, I thought this list to be quite relevant. Then I began to wonder about the distinction between the words trust and credibility. For some reason, I think of the word credibility as less credible than trust. That distinction may not be important.

Going through the “Ten Laws of Credibility,” I find that they all make a great deal of sense and I see ways by which I can improve this site’s credibility, as well as others I am working on. I like how the page itself embodies its own rules to a high degree. As to whether then by design you are more likely to trust me or not that remains to be determined if I am to go ahead and implement the Stanford guidelines. Perhaps I can get to it once I have more time.

This entry was posted on Monday, January 15th, 2007 at 11:05 am and is filed under 8/trust. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Who You Gonna Trust …”


  1. Good post,

    I’m just discovering your blog and your “Laws”… very interesting. One of my favorite quotes ever is: “The height of cultivation runs to simplicity. Halfway cultivation runs to ornamentation.” from Bruce Lee.

    I was going to trackback to your post from my related one, but your trackback urls seem to give an error. FYI.

    Have a great day!
    Charlie


  2. Hello Charlie, I’ve never figured out the trackback thing but do know it’s “enabled” and works for some folks. But I’m not surprised it doesn’t work for all and I now suffer lowered credibility. From one Bruce Lee fan to another, thanks for a quote from the true Master. Best wishes for 07, John


  3. […] I talk about credibility a lot in my column in Revenue Magazine. It’s an essential part of Conversion Design so when I came across the Stanford Guidelines for Web Credibility (thanks to the illustrious John Maeda) I was really excited. Here’s the simple version: […]

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