Human 2.0
Two Words
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4 Responses to “Experience Design Checkoff List”
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NOTE: I reserve the right to edit or delete inappropriate comments. But I'm also a believer in free speech. Keep it simple.
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Well done, John, but you know — the simplicity of your form only calls out more overtly the essential uselessness of the Doblin model. No disrespect meant to Doblin, which has broken more ground than most of us will ever cover, but the five moments in the experience design process, as identified by Doblin, have so many degrees of freedom in their interpretation, they could mean anything. And by now, because Doblin’s brand carries so much prestige, there must be dozens or even hundreds of designers applying this model, and not really knowing what they’re doing at all. Nor could the rest of us evaluate their success, since the model basically blesses any “designed” experience with a storyline.
Hi Bob, Thanks for pointing out a fatal flaw in my simplified version here that did concern me. I agree that all models are freely interpretable, and that it is likely there are a small number of “correct” interpretations for any model. Maybe I’ll make a more complex version in the future to make it “more right.” For now it’s a note to myself to do something later. Best, John
PS I like your point about how this just reduces everything to having a storyline as a basis. Like our writing teachers once said simply, “Everything should have a beginning, middle, and end.” Eevn when you might fit that model, it doesn’t mean that you have something well written.
Hey John
Just got to your blog. Great work. Subscribed.
I have to read your book too, just put it on my Amazon wishlist.
Keep it going.
Okay, will try to do so Mukund. You too. Regards, John