2007  June 15

The Power of Repetition

In LOS I refer to the work of Artist Mike Nourse in the 4th Law law4 as an example of how repetition can be a powerful tool for learning. Nourse took video footage from a press conference by President George Bush before the Iraq war and did a simple thing. He removed all references of "terror," "weapons of mass destruction," and "Iraq," and simply edited all those parts into a single piece of video. The result embodies the kind of strength that is achieved through the power of repeating oneself.

I imagine you could apply the same treatment for most politicians out there and get similar results. Repetition, repetition, repetition. It works. It works. It works.

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Copyright 2005 - 2014, John Maeda