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The Power of Repetition

In LOS I refer to the work of Artist Mike Nourse in the 4th Law learn as an example of how repetition can be a powerful tool for learning. Nourse took video footage from a press conference by President George Bush before the Iraq war and did a simple thing. He removed all references of “terror,” “weapons of mass destruction,” and “Iraq,” and simply edited all those parts into a single piece of video. The result embodies the kind of strength that is achieved through the power of repeating oneself.

I imagine you could apply the same treatment for most politicians out there and get similar results. Repetition, repetition, repetition. It works. It works. It works.

Love Cartier

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I had the surreal experience of attending a private Cartier dinner party with a celebrity list that made me feel a wee bit out of place. The occasion was my guest creative direction of their new Love website. It was an experience I will certainly never forget.

How Many Engineers Does it Take to Turn on a Light Bulb?

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I gave a talk at Sun Labs where I encountered a special light switch in one of their conference rooms. At first I thought it was some kind of silly “engineer” joke. But the light switch functions as stated for real. Does it win the award for the most confusing light switch? I bet there are other ones out there that are equally complex to use.

More = Survival

I enjoyed this article in my copy of TIME magazine this week entitled “The Science of Appetite” by Jeffrey Kluger.

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The pullout quote helps to explain why we humans always crave more. We’re biologically programmed to prepare for the “just in case” scenario as part of our instinct to survive. So even when we buy a new device, we think to ourselves, “I don’t really need that, but maybe I just might.” Only those that are truly self-assured can begin to consciously choose the constraints of simplicity over the delicious rapture of complexity.

Thinking of Maslow’s pyramid of needs, it may be that if you’re at the bottom of the pyramid in true survival mode, you desire complexity; on the other hand if you are sated in most ways, you desire simplicity. Seems to make sense. Moving up in the world, you desire more; when you’ve already made it to the top you are obesely full and want to get by with less through reduce-ing.

More = Survival; Less = Survivable.

Time For Ben

Today I was perusing quotes from Ben Franklin here and there

Do not squander time for
that is the stuff life is made of.

because I have a few deadlines right now that make me feel a bit time-less, and not in the good sense of the word. And then Ben hits me with

He that is good for making excuses
is seldom good for anything else.

which makes me think that he didn’t want me to waste any time reading his stuff. Especially if I use good Ben as a poor excuse for procrastinating today. Because as Ben says

Lost time is never found again.

I hate it when Ben’s right.