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Plug-and-Chomp

usbchoco.gif

On my recent visit to CEBit in Germany, I expected my hotel room to have the usual European sentiment of a chocolate candy on the pillow. Instead, I was pleasantly surprised to see a USB thumbdrive in a bright pink box! I quickly wondered how many mega- or gigabytes were in this odd freebie, only to discover that it was a chocolate in disguise. Kilocals instead of kilobytes. Oh well.

  Mar 22, '08
This entry was posted on Saturday, March 22nd, 2008 at 2:15 pm and is filed under Uncategorized, etc. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

9 Responses to “Plug-and-Chomp”


  1. Ben  March 22, 2008

    What you didn’t try putting it in your USB drive? Who knows what wonderful things might have happened.


  2. Micha  March 23, 2008

    Strange advertisement!

    They say they lost many customers… :-)
    And lay off workers… :-(
    People don’t appreciate quality, just the other providers’ cheap prices… :-/

    (I’m from Germany, I know what I’m talking about)


  3. Karel  March 26, 2008

    HO..Incredible experience!
    The chocolate could not compare with
    A common chocolate.


  4. Stoll  March 27, 2008

    I think I would have done a more abstract illustration of the thumbdrive on the front. How could I enjoy the chocolate after feeling so cheated? And isn’t enjoying the chocolate necessary for this ad to be effective?

    … ;-)


  5. gwadzilla  March 31, 2008

    thanks

    now I want chocolate

    and all I have is this USB drive

    and no
    it does not taste like chicken


  6. Sufi  June 18, 2008

    So how did the bytes taste? :D


  7. Alex  July 10, 2008

    Hmm, I wonder what moron at T-Mobile thought disappointing people would make for good branding. Sheesh!


  8. Velma  July 13, 2008

    Hey Alex and Micha!
    I know that the advertizing would’ve ticked me off, but you gotta give credit to the idea! I don’t know about you but I love surprises! I would’ve been expecting some ugly, cheap USB but instead, it’s a techno-chocolate!


  9. Tom  July 21, 2008

    Could be worse. What if it had a chocolate on the packaging and then inside it had a 64 meg usb stick from like 1999?

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