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Whenever I travel, I am always on the lookout for the right kind of chocolate-as-a-gift. This is often a difficult choice as although the taste of the chocolate is certainly important, the packaging is often an important constraint as well. Tourist-focused chocolates might have a landmark imprinted on the package — say the Eiffel tower or Wolfgang Amadeus Mozart. Finding the right degree of authenticity is one thing I seek.

For the above chocolate bar series I was drawn to the simplicity of the packaging style. The chocolate is clearly visible and a sticker is slapped onto the transparent sleeve. I felt it was an open approach first of all because the candy was not hidden behind gold foil or what-not. And in addition I sensed that the packaging process itself was one that took very little time either to conceive or execute. My takeaway was that freshness is supported by the illusion that thoughtful haste has been applied in presentation of an object.

This entry was posted on Sunday, March 23rd, 2008 at 8:49 pm and is filed under Uncategorized, 3/ time, key 2: open. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

2 Responses to “The Illusion of Speed”


  1. And did the product deliver on the promise you read into the packaging design…? Thanks Peter


  2. In regard to chocolate, I wouldn’t choose a transparent package. Chocolate is something related to taste, pleasure, sensuality. Something to unwrap, slowly (looking forward to the moment of the first bite). So the simplicity of the transparency (that is false, considering that the package remains), takes away from the emotion (against the law 7).

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