Whenever I travel, I am always on the lookout for the right kind of chocolate-as-a-gift. This is often a difficult choice as although the taste of the chocolate is certainly important, the packaging is often an important constraint as well. Tourist-focused chocolates might have a landmark imprinted on the package -- say the Eiffel tower or Wolfgang Amadeus Mozart. Finding the right degree of authenticity is one thing I seek.
For the above chocolate bar series I was drawn to the simplicity of the packaging style. The chocolate is clearly visible and a sticker is slapped onto the transparent sleeve. I felt it was an key2();?> approach first of all because the candy was not hidden behind gold foil or what-not. And in addition I sensed that the packaging process itself was one that took very little law3();?> either to conceive or execute. My takeaway was that
freshness is supported by the illusion that thoughtful haste has been applied in presentation of an object.
John Maeda
