My new limited edition
shoe collaboration with Reebok will be launched on March 31, 2008. The new
emoretion is my take on a Reebok classic
Freestyle based upon the 7th law law7();?>:
More emotions are better than less. To develop the
emoretion I worked with Reebok to come up with 67 words that became the "style DNA" for these shoes -- words like
confident,
genius, and
fearless. FYI The first shoe I did with Reebok called
"timetanium" was based upon the 3rd law law3();?> and sold out in 14 hours.
John Maeda
