» Visit the new RISD blog
»

emoretion.jpg

My new limited edition shoe collaboration with Reebok will be launched on March 31, 2008. The new emoretion is my take on a Reebok classic Freestyle based upon the 7th law emotion: More emotions are better than less. To develop the emoretion I worked with Reebok to come up with 67 words that became the “style DNA” for these shoes — words like confident, genius, and fearless. FYI The first shoe I did with Reebok called “timetanium” was based upon the 3rd law time and sold out in 14 hours.

This entry was posted on Thursday, March 27th, 2008 at 10:14 pm and is filed under Uncategorized, 7/emotion, etc. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.