Laws of Simplicity

By John Maeda

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Found this 2006 review of Laws of Simplicity by Garr Reynolds — I’ve always wanted to meet him. -JM

January 5, 2013

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"Given the opportunity, the brain will be lazy. Magicians use familiar patterns to lead you to the wrong conclusion." —@virtualmagician 21 hours ago
Matthew Arnold on culture and anarchy (1869). risd.cc/11vdpP8 via Vivienne Westwood #canneslions 22 hours ago
"In advertising, story-telling is too often *story-yelling*." —Gaston Legorburu #canneslions 22 hours ago
"You need real ideas to be subversive. You can't just spit and be angry." —Vivienne Westwood #canneslions http://t.co/gpQXyO2PE1 22 hours ago
The beach that separates the land of reality and the sea of imagination has plenty of rocks. Just walk around or over them. 23 hours ago

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