today

blog from 2006 to 2013 by ยป John Maeda

The Laws of Simplicity is a 100-page book I wrote just as the Apple iPod was starting to take off and while I was earning my MBA as a kind of “hobby.” LOS has been translated into more than 14 different languages -- and has now been around for over a decade. I never finished the sequel to LOS, but I wrote a short book on design, tech, and leadership as a form of therapy.
     Thank you for being curious about the Laws of Simplicity. A lot has changed in the technology world since I first wrote it, so I hope that you can use the parts (and laws and keys) that are still standing the test of time.

2014

7/27 Dr. Daniel Cabrera's LOS for Emergency Medicine  8/30 ANAME, CNAME, ALIAS, DNS  8/10 Do Both  5/3 Laws of Simplicity, Revisited  

2013

12/30 Design and Venture .Org  5/27 Commencement Memories  3/17 Context is King  3/16 Confidence without Ego  1/27 The Gift, from ca 2000  1/27 Parade Magazine (2006)  1/20 Life Hack List  1/5 Rethinking Technology  1/5 Audio Book Version of LOS  1/5   4/4 Always Being Told That You Have Potential  7/3 Simply Imperfect  

2012

10/28 Site Resurrected on WordPress  12/5 The Laws of Subtraction  

The Laws of Simplicity was based on the old blog I used to have at the MIT Media Lab which fortunately lives on via the Wayback machine here. And since you bothered to read all the way to the bottom, I'm pleased to whisper to you that I'm working on a new book to be entitled The Laws of Design ... pardon my lack of originality <smile>

2010

12/28 SLIP Tool Resurrected  10/23 Life Simplified by Posterous  

2008

3/28 March 31 / Reebok Emoretion Launch  3/24 The Illusion of Speed  3/23 Plug-and-Chomp  3/17 Todoist  3/10 Sasabune: Trust Me  3/9 Is it Failing?  7/23 Laws Recast  7/20 Update  12/22 Hmmm  4/20 Returns  4/1 Twofers Are More as Less  2/18 It's Not About the Coffee  8/12 Muji  8/2 The Tao of Warren Buffet  1/2 The Simplest Telephone  

2007

3/31 Simplified US Postage Finder  3/29 The Secret Garden  3/19 The Way of the Butler  3/5 Lemon Flag  6/30 Opening Pandora's Box  6/24 Meaningfulless; Meaningfulmore.  6/18 The Need for (Un)Speed  6/17 The Customer is Always Right  6/17 Simplicity in the French Countryside  6/15 The Power of Repetition  6/12 Love Cartier  6/11 How Many Engineers Does it Take to Turn on a Light Bulb?  6/4 Time For Ben  6/4 More Equals Survival  5/29 Second Life  5/28 Two Words  5/28 Scott Kim  5/22 Experience Design Checkoff List  5/21 Human 2.0  5/20 Nice To Depart You  5/18 Great Products  5/11 Free Swim  5/4 Saatchi Says  10/28 iShrink  12/26 Xmas Bonanza  12/21 RISD  12/13 TDC Bccks  2/25 Sugar Axe  2/24 LOS in Italy  2/12 The Aesthetics of Failure  2/4 Trust the Tempura Master  4/25 Lucky Fate  4/22 Brother, Got a Light?  4/16 London Showers bring May Flowers  4/14 Made to Stick  4/9 Step by Step  4/5 Sign of Power  4/3 Google Sign-In  4/1 Simplicity Squared  4/1 Prompt Delivery  9/23 MilliLetter  9/21 iPod, therefore I am  9/18 Outsourced  9/14 Untitled  9/9 NYT Key Magazine  8/22 The Plenitude  7/21 R for Reduce  7/19 Pointing to the Sky  7/17 The Conquest of Happiness  7/15 The New More  7/15 Simplified Investing  7/14 Forever Stamps  7/12 Talk of the Nation  7/9 A Perfect Mess  7/7 My Paper iPhone  7/7 Computer Graphic-ishness  7/3 Empathy and Fullness  11/21 Em Ay See ... Em Pee Three ...  11/18 Shiny and Black  11/18 Digitally Green  11/17 Sacred Hoops  11/12 Reebok Timetanium Shoes Release  11/11 The Round Table  11/5 ABC  11/1 The Purpose of Human Life  1/26 Oh! Simplicity  1/24 A Tiny Step Forward  1/18 Free Money  1/16 Who You Gonna Trust ...  1/14 Run for Your Life!  1/10 On-Demand Largeness  1/8 Three's Company  1/7 There is no such thing as global warming  1/7 Googled by Google  1/1 How We Think  1/1 H.N.Y.  

2006

12/31 Complexity is Highly Overrated  12/31 Broth is to Cereal as ...  12/28 Simplicity, my dear Watson.  12/24 Simplicitee Shirt  12/18 Simple Fixes: 1  12/18 Jacey Eckhart  12/17 Builders Like Simplicity  12/15 Tom Peters' World  12/13 The Better to See You With, My Dear  12/12 To the Core  12/9 Slide and Tilt  12/6 Design Life Now  12/4 Simple (but satisfying) Printing  12/3 When at MoMA ...  12/3 Simplicity Advisory Board Writeup  12/1 Fixed Trend Meter  10/30 Bliss-fully Aware  10/23 A Whole New Mind  10/21 The Cost of Simplicity  10/10 Wrong Number  10/10 Near "Hahvahd Yahd"  10/3 Good to Great  10/3 Army of Glenn  10/2 Wired Up  10/1 The Power of Indirection  8/29 Welcome  8/28 Photos Simplified  8/28 Google Map in a Blog  9/29 Artful Sentences  9/25 L.O.S. Angeles  9/24 My AARP Membership Cometh  9/17 Fine Quotes on Simplicity  9/16 Crossing the Chasm  9/15 Mixed Signals  9/15 I'm Slip-ping  9/14 Business Takes Simplicity  9/10 Simplicity Symposium: Part 5  9/10 Simplicity Symposium: Part 4  9/10 If in Washington DC  9/7 Simplicity Symposium: Part 3  9/6 Simplicity Symposium: Part 2  9/5 How to SLIP  9/4 Simplicity Symposium: Part 1  11/27 Whack Pack  11/25 Tiny Bubbles  11/25 newer. better?  11/24 Late to the Parade  11/19 Here Comes the Parade  11/19 Eeny, Meeny, Miny, Moe  11/15 Simplicity in Seattle  11/14 Seeing Red  11/14 ON POINT  11/12 Out of Our Minds  11/12 Open Source Garbage  11/12 Medda x Maeda  11/12 LG Simpure  11/11 SMPL  11/7 Simply Special  11/4 Dial S, B, O  11/4 Core77  7/24 Trend Meter Is Up  7/23 Toyota Production System  7/23 The Wisdom of Crowds  7/23 The Tipping Point  7/23 The Long Tail  7/23 The Innovator's Solution  7/23 Technics and Civilization  7/23 Six Memos for the Next Millennium  7/23 Notes on the Synthesis of Form  7/23 Motivation and Personality  7/23 Law 9: Failure  7/23 Law 8: Trust  7/23 Law 7: Emotion  7/23 Law 6: Context  7/23 Law 5: Differences  7/23 Law 4: Learn  7/23 Law 3: Time  7/23 Law 2: Organize  7/23 Law 10: The One  7/23 Law 1: Reduce  7/23 Emotional Design  7/22 Disabling Professions  6/18 Key 3: Power  6/14 The Paradox of Choice  6/14 Key 2: Open  6/14 Key 1: Away  6/12 The Laws of Simplicity  6/12 Cradle to Cradle  

2005

7/16 Low Energy Living  

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Copyright 2005 - 2014, John Maeda