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Law 3: Time
ORGANIZE
Savings in time feel like simplicity.
> Excerpted from Pages 23-24 of my book, The Laws of Simplicity
 
The average person spends at least an hour a day waiting in line. Add to this the uncountable seconds, minutes, weeks spent waiting for something that might have no line at all.
     Some of that waiting is subtle. We wait for water to come out of the faucet when we turn the knob. We wait for water on the stove to boil, and start to feel impatient. We wait for the seasons to change. Some of the waiting we do is less subtle, and can often be tense or annoying: waiting for a Web page to load, waiting in bumper-to-bumper traffic, or waiting for the results of a dreaded medical test.
     No one likes to suffer the frustration of waiting. Thus all of us, consumers and companies alike, often try to find ways to beat the ticking hand of time. We go out of our way to find the quickest option or any other means to reduce our frustration. When any interaction with products or service providers happens quickly, we attribute this efficiency to the perceived simplicity of experience.
     Achieving notable efficiencies in speed are exemplified by overnight delivery services like FedEx and even the ordering process for a McDonald’s hamburger. When forced to wait, life seems unnecessarily complex. Savings in time feel like simplicity. And we are thankfully loyal when it happens, which is rare.
 
Key 3: Power
FAILURE
Use less, gain more.
> Excerpted from Page 96 of my book, The Laws of Simplicity
  At the end of LOS I list three emergent technology keys that enable simplicity.
 
The US is at a turning point in its development. The mercurial cost of fuel and its inevitable link to geopolitics make any discussion of power complex. We need it, and with the continually growing world population we’ll always want and need more. A rechargeable battery, or any battery technology for that matter, has the guise of freedom—it seems to free you from dependence on an external power. But all power comes from somewhere and uses energy on its way to the consumer—batteries must be manufactured, ditto with solar panels, oil must be transported across great distances. The only foreseeable solution is for humanity to collectively use less energy, and to use it more wisely. Use less, gain more. A personal sacrifice can directly translate to a philanthropic act for the world that although not tax deductible, makes simple sense.