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Digitally Green

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The hard disk in my four-year old computer recently failed so I purchased a replacement hard disk that was advertised as green. For years I had naively assumed that the hard disk in my computer wasn’t such a major power hog … but come to think of it when it spins hard during an airplane ride my batteries do get worn out quite quickly. The marketing campaign for the disk claims that the savings in energy gained are equivalent to “taking your car off the road for 14 days each year.” It’s hard to believe that a little hard disk has that much impact on the environment.

One service that I installed at my work place is GreenDisk. There is so much technowaste around us like unused CD-ROMs, cables, and etc. GreenDisk has a convenient cardboard packaging in the shape of a trash can that when filled, you just close up, tape, and ship the box directly back to them with shipping fees prepaid.

There’s an artist named Chris Jordan on the theme of trash and other questionable human practices using the once popular photomosaic techniques in the 90s. Jordan does a good job of contextualizing the trash and how it can communicate differently as a visual system of millions that appeals to many. The impact of the message of course being more significant than the actual work.

I guess the most green thing I could do today is simply turn off my computer. Hmmm. Okay. Will do.

Shiny and Black

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I saw an eerily simple looking laserprinter in a recent issue of WIRED that I had to try out. As an objet d’art it works quite well in an office setting as the top surface is extremely clean and devoid of any product detailing aside from the blue leds that come on when operating. It reminded me of the early NeXT laserprinter with its blackness and clean lines. Perhaps the least elegant aspect of the multi-function printer is the setup process as the software installation processes that came with the device did not meet up to the same level of visual sophistication. That said, once the software was good to go, I felt it comforted to work with an object that was so incredibly reduce-ed to such minimal aesthetics. When (and if) it jams on me during a critical task in the future I’m sure I will feel different, so I shall cherish this moment of feeling that my desk environment has become simplified for at least today.

Love Cartier

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I had the surreal experience of attending a private Cartier dinner party with a celebrity list that made me feel a wee bit out of place. The occasion was my guest creative direction of their new Love website. It was an experience I will certainly never forget.

On-Demand Largeness
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I guess the above title sounds suspiciously like the spam that litters your, and my, inbox. With all the excitement about Apple’s new iPhone it’s hard not to be pumped as well. However as I clicked through the online demo on Apple’s site, my first feeling was that it was doing too much for my own tastes. For me the high point of the demo was their solution to managing the task of typing on a small device.

The advantage of reduce is to reap the benefits of smallness in portability and perception of simplicity. But as anyone that daily types on little devices knows, it can get a bit tiring. I was wondering how Apple had resolved the problem of mating a touchscreen with a QWERTY keyboard and was happy to see their hover-expand behavior for the keys. Each key can remain small and within an orderly grid at first glance, then by hovering your finger the on-screen key is made bigger so that you can see it better. It’s a fairly simple idea and probably not brand new, but definitely a step forward in the awkward task of typing on a tiny virtual keyboard. Now let me see if I can find the teeny Publish button on this here blog system …

Simplicitee Shirt
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One of the special places to visit at MIT is the MIT Press Bookstore. It’s located convenient to campus and is unique for its carefully curated collection of design, technology, policy, science, and engineering books. It’s not your usual college bookstore and is wonderfully abnormal in the MIT way. For the holiday season I’ve designed a set of T-shirts for the Press dubbed the “Simplicitee Shirt” (yes, pun intended).