LOS in Italy

2007 February 24


I was in Milan last week to speak at my friend Maria Grazia Mattei's event series entitled "Meet the Media Guru." The title of the series is somewhat charming but I made it clear to the audience that I'm no guru, and just a "Media Guy."

Coincident with my visit to Milan was the launch of the Italian edition of LOS published by Bruno Mondadori. I was happy to learn that by the time I left Milan their first edition had completely sold out. Currently LOS is available in four other languages and soon a few more I hear. I encountered many unique experiences in Italy that I will write about here next week.