2008  March 28

March 31 / Reebok Emoretion Launch

My new limited edition shoe collaboration with Reebok will be launched on March 31, 2008. The new emoretion is my take on a Reebok classic Freestyle based upon the 7th law law7: More emotions are better than less. To develop the emoretion I worked with Reebok to come up with 67 words that became the "style DNA" for these shoes -- words like confident, genius, and fearless. FYI The first shoe I did with Reebok called "timetanium" was based upon the 3rd law law3 and sold out in 14 hours.

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