2007  July 15

The New More

While waiting for a connection in Dallas, I passed this sign and the copy caught my eye. What does it mean? "The new more" expresses that "the old more" is somehow less impressive. It made me think that somehow more got upgraded by becoming a qualitatively better more. In the same way that there can be a better more, there can probably be a better less. Thus the sign gave me hope.

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