Tom Peters' World

2006 December 15

Management guru Tom Peters kindly wrote endorsement copy for LOS for its release:

"I planned to skim/sample John Maeda's book, then decide to endorse it--or not. I quickly found myself mesmerized--and thence the only issue was deciding what were the strongest words I could muster in support of The Laws of Simplicity. The book is important; and Maeda has made an absurdly complex subject--simplicity--approachable and usable. Bravo! I hope the people who design the products I'll acquire in the next ten years take this book to heart."
He graciously went another step this week by adding LOS to his list of Cool Friends interviews by Editorial Director Erik Hansen.