I have begun to track the stock portfolios of companies that adopt simplicity into their practices. Ideally this list should sort of morph over time as it appears that certain parties adopt simplicity, then throw it away, and then come back to it with a different take.

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Apple
The iPod’s perceived simplicity helped to regain Apple’s luster.
IBM
Transitioning from personal computers to services made IBM the master of away
Philips
Sense and Simplicity is a way of life for the Dutch electronics giant.
Citigroup
The Citi Simplicity Card is a good idea but I don’t understand how it’s simple.
Google
I liked Google better when it did less.
Amazon
Without complexity there can be no simplicity.
Plantronics
Earpiece leader seeks to realize simplicity by design.
The Gap
Simple clothing styles and simple pricing.
Toyota
Creating a way of industrial production with zero waste.
Kodak
Tells us to keep it simple wrt developing photos.

Data on 2010-09-02 00:00:05 via Yahoo! Finance